Beaumont Aurette
Where timeless elegance meets modern artistry in couture fashion
Heritage Meets Exclusivity
Beaumont Aurette weaves couture tradition with modern luxury, crafting pieces that honor timeless elegance and rare exclusivity.
Brand Strategy
Visual Identity
Our voice is refined yet approachable, blending serif and sans-serif fonts with a palette of black, ivory, gold, and blush.
Initial explorations focused on typographical elegance--experimenting with high-contrast calligraphic scripts and serif combinations. The goal was to find a rhythm between flourish and legibility
Sketch Phase
Symbol Design
A crest-like emblem was developed to sit above the wordmark. It incorporates:
A stylized crown (symbolizing heritage and authority)
Interwoven "B" and "A" initials
Ornamental flourishes that echo embroidery and filigree
design
A curated glimpse into Beaumont Aurette’s artistry
APplications
Gold thread embroidery in black twill, stitched into a houndstooth wool textile. This application emphasizes craftsmanship and texture.
Fabric Label
Stationary
Letterhead and business cards with gold foil stamping on uncoated stock, paired with serif body copy and generous white space.
packaging
Rigid box with blind debossed crest and grosgrain ribbon. Interior includes branded tissue and a custom wax seal.
Digital
Responsive logo design for mobile and desktop, favicon, and social media avatars, A minimalist landing page mock-up showcases the brand in a modern retail context.
